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Inside the Money-Making Apps: 3 Case Studies
So, let’s talk about apps making money from ads or subscriptions in 2024:
1. Universal TV Remote Control
Universal TV Remote Control is a mobile app that lets you control your TV with your phone. It's a handy alternative when you can't find your regular TV remote.
How does the app make money?
Mostly by showing ads to people who use the app.
The app makers are careful not to show too many ads, so people don't get annoyed.
They use frequency capping method, ensuring that users are not overwhelmed by excessive ad content.
This way they make money, but people still like using the app.
Despite mixed reviews, the app has been downloaded over a million times. Even more surprising, it's a copy of another Universal TV Remote Control app that has 100 million downloads!

This demonstrates that even in a competitive market, you can still come up with your own thing and succeed.

Finance:
Annual Revenue - USD $186,564 – ₹1.54 crore
Annual Profit - USD $79,693 – ₹66 lakh
Monthly Revenue - USD $15,547 – ₹12 lakh
Monthly Profit - USD $6,641 – ₹5 lakh
Profit Margin - 43%
Monthly Revenue (INR):
Month
Revenue
Expenses
Profit
Oct-22
8 lakh
2.02 lakhs
6 lakhs
Nov-22
7.55 lakh
2.63 lakhs
4.92 lakhs
Dec-22
9.68 lakh
3.42 lakhs
6.25 lakhs
Jan-23
10.17 lakh
3.83 lakhs
6.33 lakhs
Feb-23
6.57 lakh
4.08 lakhs
2.47 lakhs
Mar-23
19.77 lakh
10.34 lakhs
9.43 lakhs
Apr-23
35.21 lakh
22.01 lakhs
13.11 lakhs
May-23
24.15 lakh
17.55 lakhs
6.59 lakhs
Jun-23
18.79 lakh
12.78 lakhs
6.01 lakhs
Jul-23
6.80 lakh
4.22 lakhs
3.15 lakhs
Aug-23
4.17 lakh
3.53 lakhs
64K
Sep-23
3.92 lakh
2.15 lakhs
1.77 lakhs
Expense:
Development: USD $150 /month
Marketing: USD $200 /month
If you're considering developing your own app, the universal TV remote control niche could be a lucrative choice. Many existing apps are earning well. Offer more features and a better user interface than the current apps, and you could build a very profitable app.
2. Learn English and Speak
There's an app that teaches English, but only for people who speak Russian. It has quizzes and its own special lessons, all designed in Java programming language. This very specific focus shows that even small, niche apps can make money.
Sadly, the app isn't doing as well lately. Lots of new English learning apps powered by AI have appeared. They have better features and nicer designs.
App Age: 4 years - 2020
Average Downloads: 8,000/month
5 Star rating by only 7
The only thing to keep revenues is to pay for server. All other activities are required only to initiate growth or scale the app.
Finance
Annual Revenue - USD $12,030 - ₹10 LAKHS
Annual Profit - USD $11,205 - ₹9 LAKHS
Monthly Revenue - USD $1,002 AVG - ₹83,000
Monthly Profit - USD $933 AVG - ₹77,000
Profit Margin - 93%
Monthly Revenue (INR):
Month
Revenue
Expenses
Profit
Dec-19
94K
6225
88K
Jan-20
1.07 Lakhs
6225
1.01 Lakhs
Feb-20
1.03 Lakhs
6225
1 Lakhs
Mar-20
1.06 Lakhs
6225
1 Lakhs
Apr-20
1.09 Lakhs
6225
1.02 Lakhs
May-20
91K
6225
85K
Jun-20
74K
6225
68K
Jul-20
73K
6225
67K
Aug-20
61K
6225
58K
Sep-20
61K
6225
55K
Oct-20
59K
6225
53K
Nov-20
52K
0
$0
As the app isn’t doing well, which you can see from the above numbers but I still wanted to mention this app. It proves that even a tiny market can be successful. The key is to keep updating your app to stay ahead of trends. Otherwise, even a successful app can struggle, as we see in this case. Still, the creators of this app made a good amount of money while it was popular!
3. Video Downloader for Reddit
This app helps you download videos from Reddit and it's super popular! It's the #1 app on the Google Play Store when you search for "Reddit video downloader". The creators are awesome – they reply to every review. The only downside some users mention is a few bugs, but hey, what app is perfect? Most of their users are from the US, and the app practically runs itself, so they don't have many costs. They're definitely making a good profit!
App Age: 2 years
Star: 4.5
App Installs: 500K+
100k+ monthly active users
Primary revenue source: Google AdMob
One-time in-app purchase for ad-free experience
Finance:
Annual Revenue: $16,495 – ₹13.69 lakhs
Annual Profit: $15351 – ₹12.74 lakhs
Monthly Profit: USD $1,279 /month - ₹1.06 Lakhs
Profit Margin: 93%
AdMob Revenue: $36,083 – ₹29.94 lakhs
In-App Purchase Revenue: $11,023 – ₹9.14 lakhs

Monthly Revenue (INR):
Month
Revenue
Expenses
Profit
Jan-23
236467
25066
181521
Feb-23
184758
25066
159692
Mar-23
168988
25066
143922
Apr-23
110556
4731
105825
May-23
106323
15023
91300
Jun-23
89972
0
89972
Jul-23
92960
0
84992
Aug-23
90968
0
90968
Sep-23
90304
0
90304
Oct-23
81008
0
81008
Nov-23
75281
0
75281
From the above data it is clear that their main target is to come on the top of search result. And with the above revenue numbers it is clear that they have reduce their expense to zero and still making a decent profit/revenue.
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