Hello Tribe,
Welcome to another exciting edition of MoneyMint! We're more than just a newsletter—we're a community of go-getters, dreamers, and doers.
Every week, we're here to empower you with the tools, tips, and inspiration you need to turn your financial goals into reality.
The $1 Million Success Story of a Non-Writer
Deanna Cooper Gillingham's story is proof that with sheer determination and the right online strategy, you can turn even the wildest ideas into a thriving business.
On the Smart Passive Income Podcast, Deanna shares her incredible story from a financially struggling nurse to the owner of a million-dollar business.
Deanna's journey began at a low point in her life, dealing with a divorce and financial struggles.
Listening to podcasts, particularly Pat Flynn's Smart Passive Income, opened her eyes to the possibilities of online business.
Inspired by Pat's story, Deanna realized she could create a solution to a problem she faced - the lack of good study materials for a nursing certification exam.
Building a Business from Scratch
Despite her initial doubts and lack of writing experience, Deanna refused to give up.
She woke up early every morning to write blog posts, slowly building an audience through SEO.
Her email list grew, and when she finally published her book on Amazon, it became a hit.
The first royalty check was for $600, but Deanna was hesitant to spend it, fearing people would return the book.
As Deanna's book continued to sell, she expanded her offerings.
Deanna says…..
That first book is now in its third edition and [it] has earned us… after Amazon takes their cut… over a million dollars.
She created a companion workbook and a course, which she developed with the help of a mentor who reached out to her.
Deanna's business, Case Management Institute, now offers multiple courses and has earned over 8 crores in profit from her first book alone.
Deanna's success didn't come without challenges.
She struggled with feeling overwhelmed and overworked, but with the help of coaches and mentors, she learned to build systems and processes that allowed her to step into the role of CEO.
Now, Deanna has the freedom to travel full-time while running her business remotely.
Her message is clear: success doesn't have to be hard, and with determination and the right mindset, anyone can achieve their dreams.
What you can learn from Deanna:
Discover stories of people who've succeeded in your field, like Deanna Cooper Gillingham did in nursing education.
Look for a gap or challenge in your industry that you can solve, just as Deanna did with the lack of good study materials.
Begin putting out content consistently, even if it's not perfect. Deanna wrote blog posts early each morning to slowly build her audience.
Package your expertise into a product like a book or course. Deanna self-published her book on Amazon which became a huge success.
As you grow, hire a team, create systems, and expand your offerings.
How can you replicate this success story in India?
India has many certification exams, and for the major ones, plenty of study material is already available. However, there are numerous other exams that students or professionals prepare for, where study material is lacking.
You can create study material for these exams and start charging for it. Example:
TCS NQT - For last 5 years almost 2 lakh students are appearing in TCS NQT exam every year.
eLitmius - 1 lakh students appear for eLitmius every year
Even if you price your study material at 1,000 rupees, and only 10,000 students purchase it each year, you could easily make 1 crore every year. These are just rough estimates—your actual earnings could be lower or even higher.
Here is a video of YouTuber Saddam Kassim where he shared how he is making 28 lakh per year from selling online courses:
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Thank you for reading. See you in the next newsletter.